US-based food service, processing company, Bob Evans Farms has redesigned packaging for its food products line.
Bob Evans Farms’ subsidiary BEF Foods president Mike Townsley said the new packaging, which aims to unify the brand’s various products under one design umbrella, carries a cleaner and contemporary look and prominently displays both the Bob Evans logo and the Bob Evans barn.
"The ‘farm-fresh goodness’ pledge displayed on the packaging meets this goal by tying the brand to the heritage of the Bob Evans Restaurants division and serving as a reminder that the brand is dedicated to quality and satisfaction at all levels," Townsley said.
The overall look of the packaging will be consistent, however, consumers can expect clear product segmentation on the packaging to improve their shopping experience.
The packaging will be featured with classifications such as Bob Evans Oven Bake, Everyday Classics, Flavorful Selections and Seasonal Favorites with different color enhancements to make product selection easier and highlight the brand’s variety.