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Bluemarlin creates packaging for Nestlé’s chocolate brand

Swiss food and beverage firm Nestlé has unveiled its Wonka chocolate blocks in new packaging designed by global brand and design consultancy Bluemarlin.

Wonka brand

Bluemarlin’s studio in Sydney focused on a series of creative exploration workshops to uncover the areas for Wonka to develop new packaging.

Nestle Australia marketing, confectionery and snacks head Lisa May said, "Bluemarlin has successfully updated the design, capturing the pure imagination of the past and making it relevant for today."

The Nestlé brand’s new range includes Triple Chocolate Whipple, Nutty Crunchilicious, Chocolate Tales and Caramel Hat Trick.


Image: Bluemarlin’s packaging for Nestle’s Wonka brand