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Blue Marlin creates branding, packaging for adult soft drink

Design consultancy Blue Marlin has designed the branding and packaging for new adult soft drink Zeo, the debut product from the UK-based Freedrinks.

The drink contains berries, herbs and spices, and has been designed with simplistic and minimalistic packaging, with the aim of promoting its appeal.

As part of the new packaging, the graphics use black, gold and white design, while the bottle itself has a curved, light-reflecting structure.

Blue Marlin head of structure Guy Williams said the flowing form of its structural design plays with the senses like Zeo itself.

"The intangibility of the new design encapsulates Zeo’s mysterious mixology and unique sensorial effects in a bottle," Williams added.