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BlenderBottle joins forces with creative agency Struck to launch rebrand

Portable mixing bottles originator BlenderBottle has joined forces with creative agency Struck to rebrand the company and its products.

A brand strategy and architecture has been developed by Struck, which served as the foundation for the redesigned BlenderBottle logo, typeface, color palette, packaging as well as retail displays.

As part of the overarching rebranding effort, product lines including the BlenderBottle Classic, BlenderBottle SportMixer, and the new BlenderBottle GoStak were also included, besides the corporate identity.

BlenderBottle owner & CEO Steve Sorensen said that the company thinks of the BlenderBottle rebrand as a subtle evolution of its existing brand.

"We are pleased with how Struck was able to capture the overall BlenderBottle voice: fresher, sportier, and more solution-oriented, while still retaining the informal and approachable feel BlenderBottle’s large and loyal following has enjoyed," Sorensen added.

The logo and branding designed by Struck can be used across all of the company’s product lines along with new standard typography and color palette.

Struck revamped the product look of the BlenderBottle SportMixer with different colors, and also created a new tagline for the SportMixer: ‘Mix It Up.’

For the BlenderBottle GoStak, the agency introduced a new look with a green and black color palette, coupled with the ‘Go With It’ tagline.