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Bio Green Dairy selects Carter Wong for Asian yogurt drinks

Bio Green Dairy, based in the UK, has opted for packaging design by Carter Wong for its range of Lassi yogurt drinks.

The newly designed packs adorned the Mango, Lychee and Passion Fruit varieties of the drink.

Bio Green Dairy managing director Nir Sapir said their products are purchased by families from Asia and the Middle East, but looked forward to position the drink for health-conscious consumers who value healthy lifestyle yogurt drinks.

Carter Wong creative director Phil Carter said the packaging for yogurt was to enable it compete on the mainstream level yet maintaining its share in niche markets.

"The brand identity has had an injection of energy that creates a highly visible marketing platform for the Bio Green Dairy, with products that stand out as distinctive beverages that are accessible to everyone." added Carter.

Bio Green Dairy, as part of its efforts to add ethnic products, had first introduced a Lebanese drink in 1988.