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Biles creates packaging for Next Generation Snacks

Design agency Biles has created packaging for Next Generation Snacks’ new range of health snacks entitled ‘Smooch’.

The agency created packaging that would appeal to the on-the-go, adult market in the US.

Each pack in the range has been designed to feature a large and bold logotype that is formed in the shape of a mouth, creating a mnemonic for the name ‘Smooch’.

Onto large portions of fruit, the logotype has also been stamped, which fill the entirety of the front face.