US-based Bigelow Teas has redesigned its packaging for enhanced visibility, updated product information and additional easy open and close features.
The company claims that it regularly redesigns its packaging and introduces new flavors while upholding the quality of traditional favorites like its original blend, Constant Comment.
Bigelow Teas third generation president and CEO Cindi Bigelow said the company wanted its tea boxes to work harder as communication tools.
"We wanted to tell more of the Bigelow story — who we are as a company, as a family, our dedicated efforts to create the best recipes possible, and why it matters," added Bigelow.
According to the company, each panel of the Bigelow tea box has been carefully reviewed during the redesigning process.
The revamped packaging features modern look, vivid color to identify flavor, company stories, and useful information about aspects of tea.