Berry Plastics Group has launched the new recyclable thermal management packaging technology Versalite in the form of to-go-cups.
Berry Plastics chairman and CEO Jon Rich said, "The Versalite cup creates the solution consumers have been seeking a to-go cup that is recyclable and durable, all the while helping to keep their beverage hot or cold for extended periods."
The new packaging technology is based on the company’s plastic polypropylene and is made available in two forms including the hot and cold to-go cups.
Versalite is expected to offer better performance and consumer experience as well as environmental advantages compared to other to-go cups.
Berry Plastics research and development vice president Jason Paladino said the company worked with various companies in the recycling industry to verify Versalite’s recyclability, and also conducted consumer insight studies during the developmental and trial stages.
"During these tests, 8 out of 10 participants who tested the Versalite cup gave it a significantly higher overall rating than the other cups tested. We know consumers want to do the right thing when it comes to the environment, and with Versalite, we’re making it easy," Paladino added.