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Benson Group launches design competition for packaging students

UK-based printed folding carton supplier Benson Group, in conjunction with its client Willie’s Cacao, has launched its first design competition for ambitious packaging students.

The group challenges the students with a brief to design a new cartonboard gift box to contain a selection of its client’s products.

As part of the challenge, the students are required to create an original gift box to be used for a new Chocolate Club promotion being launched by Willie’s Cacao.

Benson Group marketing manager Nikki Clark said the challenge represents an opportunity for students to promote their abilities and talents to a huge audience.

"Just a quick look at the current packaging of the Willie’s Cacao products should provide plenty of inspiration for would-be entrants – the taste of the chocolate will stimulate the thought process too!," Clark added.

Benson Group produces packaging product for both the food retail and healthcare industries for a wide range of UK and European customers.