UK-based printed folding carton supplier Benson Group, in conjunction with its client Willie’s Cacao, has launched its first design competition for ambitious packaging students.
The group challenges the students with a brief to design a new cartonboard gift box to contain a selection of its client’s products.
As part of the challenge, the students are required to create an original gift box to be used for a new Chocolate Club promotion being launched by Willie’s Cacao.
Benson Group marketing manager Nikki Clark said the challenge represents an opportunity for students to promote their abilities and talents to a huge audience.
"Just a quick look at the current packaging of the Willie’s Cacao products should provide plenty of inspiration for would-be entrants – the taste of the chocolate will stimulate the thought process too!," Clark added.
Benson Group produces packaging product for both the food retail and healthcare industries for a wide range of UK and European customers.