Printed carton supplier in the UK Benson Group has joined forces with chocolate maker and entrepreneur Willie Harcourt-Cooze and his team, including designers Brand Opus to develop cartons for a new range of dessert products featuring the Willie's Chocolate.
The final cartons have been developed following an initial carton and insert design and taking input from Brand Opus on the window shape.
According to the company, a complex cut of the printed board provides for four window apertures in the finished carton, facilitating the product view for the shopper.
Printed one and two colors plus a gloss emulsion, the insert has itself been glued to provide extra stability within the pack. In order to prevent tainting the product, all low-migration inks, coatings and adhesives have been used.
Benson Group marketing manager and head of design Nikki Clark said on the larger sized carton it just gives that added contrast in look as well as feel between the base black, the spot-UV gloss, and the gold foil blocking.
"In order to create a denser look on the black of the carton we suggested that a satin varnish should be used instead of the matt varnish that we use on the Willie’s Chocolate product boxes that we also print," Clark said.
Benson Group produces packaging products for both the food and pharmaceutical industries for a wide range of UK and European customers.
Image: Benson Group developed cartons featuring the Willie’s Chocolate for dessert products range