UK-based glass manufacturer Beatson Clark has designed the glass packaging of the future. Working alongside global brand agency Blue Marlin, new conceptual deigns have been created and were exhibited at the easyFairs Packaging Innovations exhibition earlier this year.
When showcased, over 80% of those asked were extremely impressed with the new design concepts and were amazed to discover the diversity in design achievable with glass. The two top designs chosen, Rubic and Flame, are now being developed into the first stage of their physical visualisation, and will be on show at easyFairs Packaging Innovations in London, during October.
Beaston Clark marketing manager Charlotte Taylor commented that they have decided to take an alternative approach to the industry’s normal new product development process, which sees glass manufacturers either providing standard containers or designing bespoke glass containers with products already in mind. Commissioning Blue Marlin has given them the insight to anticipate and capitalise on future trends and ensures that their customers are given the latest and most innovative solutions to their glass packaging.
“Using research, customer feedback and analysis, we are now in the process of developing two of the designs, Flame and Rubic, which can be utilised for a variety of products,” Taylor added.
According to Blue Marlin the designs now in progress embrace these key factors and draw on the expertise of Beatson Clark to develop them further into glass containers that will provide real shelf presence.