BC Hot House Foods has gone in for a redesign of its labels, bags, clamshells and shipping containers with a Big Taste tagline and new graphics.
BC Hot House Foods president Mike Reed said, "With 2013 being our 40th year growing and marketing premium greenhouse products, we felt that this was the perfect opportunity to refresh our packaging and shout out new messaging to consumers."
As part of the new packaging, bright colors on a kraft brown background are featured on the new boxes.
The redesign began in phases, with long English cucumbers in March. Other crops have been added as they came into production.
The company reportedly ships a range of tomatoes and peppers plus baby eggplant, baby graffiti eggplant, long English and mini cucumbers with the new look.