Karlsberg Brauerei has completed the launch of its newly designed cans for AC/DC Premium Pils. The cans have been manufactured by Ball Packaging.
The product will be launched with rock band AC/DC’s promos. The company has presented under each tab an individual code with which fans can buy devotionalia or bid for prizes.
The band’s logo is lit in almost luminous red against the can’s jet black, matt printed background.
Beverage can producer Ball claimed that cans can be provided with up to 24 different designs in one production run.
Customers are facilitated to access offline or online reality experiences with the use of augmented reality or QR codes.
The new AC/DC can is currently available in Germany, Switzerland, Austria, Luxembourg, Romania, Sweden, Russia, Spain, Chile and Canada.