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Ball Packaging Europe has new marketing director

TETRA PAK former South Europe Cluster marketing and product management director Benoit Hirszowski has become marketing director at Ball Packaging Europe.

Hirszowski took charge in July 2012 and is based at the office of Ball in Zurich, Switzerland.

He will report to the Ball Packaging vice president sales, marketing and innovation Thomas Haensch.

Remarking on his new role Hirszowski said his primary objective was to anticipate market needs to better capture opportunities.

"We have to analyze how we can optimize certain beverage can formats & value adding features for the specific needs of beverage categories such as beer, soft drinks, energy drinks, water or wine. The beverage can holds great potential particularly in a changing business environment. I look forward to contributing to the success of the company for years to come," said Hirszowski.