Ball Packaging Europe and beverage giant, Coca-Cola have announced a partnership to introduce the latest 25cl cans, which create a mobile link between music and refreshment.
Two new design motifs on the new sleek can promote Coke Sound Up, a campaign launched by Coca-Cola in spring 2011.
The beverage cans connect music to the drink refreshment experience by quickly linking consumers armed with smart phones to the Coke Music Portal, the official webpage for the Coke Sound Up campaign said.
Ball Packaging Europe director of marketing Gerlof Toenhake said the cans appeal to consumers through multiple senses at the same time-taste, hearing and sight for an interactive multimedia fresh-up.
The can features drum and earphone designs to help consumers quickly locate the QR code. Consumers can simply scan the QR code with the mobile phone’s camera, and the code takes the phone browser straight to the Music Portal, which is online at all times.
Ball Packaging said the 25cl sleek can adds to the sense of mobility with its handy format, answering a need for refreshment that is easy to carry.