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Avery Dennison unveils new film portfolio

Avery Dennison has unveiled a Prime Film Portfolio of BOPP and Machine Direction Oriented (MDO) films attached with the new S7000 adhesive. The portfolio comprises clear, white and metalized facestocks on PET liners.

The adhesive delivers 50% less ooze and wet-out performance across the entire portfolio and delivers clarity, conformability for container squeeze and dispensing stiffness for high-speed converting and dispensing.

The semi-conformable global MDO constructions, which produce 40% less solid waste, require 37% less energy, improve product shelf appeal and perform without wrinkles or peeling on many squeezable containers.

According to the US-based manufacturer of pressure-sensitive adhesive materials, the BOPP products have been designed with S7000 adhesive for more rigid containers to offer performance in converting as well as in dispensing, even when materials become thinner.

Avery Dennison Label and Packaging Materials-North America Film Product Line director Tina Hannan said thinner constructions typically have trade-offs in ooze, dispensing and wet-out.

"However, with our focus on the Science of Thin, we have created a portfolio that reduces the environmental impact while improving performance," Hannan said.

The Prime Film Portfolio provides considerable improvements in sustainable impact against similar films. The improvements were driven by 31% less material weight and the use of a thinner PET liner.