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Avery Dennison to introduce PET labeling solution at Labelexpo Europe

Avery Dennison is all set to unveil a new range of products designed to drive sustainable growth, at Labelexpo Europe taking place from 24-27 September 2013 in Brussels.

Avery Dennison Materials Group Europe vice president and general manager Angelo DePietri said, "Avery Dennison is constantly striving to develop label and packaging innovations that can help converters solve the performance and sustainability challenges they face today."

At the event, the company will introduce its pressure-sensitive labeling solution CleanFlake (Bottle-to-Bottle) Film portfolio that improves the recyclability of PET containers.

Avery Dennison will also present its ClearCut technology, which has been designed to increase sustainability while improving functional performance as well as shelf-appeal.

Besides, the Prime Film Portfolio of BOPP and Machine Direction Oriented (MDO) films are anchored with the company’s new adhesive.

Film materials using S7000 are said to deliver better clarity, conformability for container squeeze, and dispensing stiffness for converting and dispensing.

The white and metalized feedstocks on PET liners eliminate the trade-offs in ooze, dispensing and wet-out typical of thinner films, the company said.