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Avery Dennison launches new shrink PS labels

US-based Avery Dennison has introduced Shrink PS, a new brand-enhancing pressure-sensitive labelling solution for meat and dairy packaging applications.

The Shrink PS has been designed to survive the vacuum-shrink process without wrinkling, providing both shelf appeal and production-related benefits. The new labels are applied to shrinkable bags off-line or in-line prior to filling and vacuum sealing.

The labelling solution offers enhanced labelling flexibility and the opportunity to differentiate products at a later stage in the packaging process. The label allow food processors to reduce or eliminate multiple sets of preprinted shrink bags in inventory and cut overall costs.

Avery Dennison said the Shrink PS is used for labelling of processed meats, fresh red meats, poultry and cheese products.

When submerged in hot water following vacuum sealing, the shrinkable bags and attached Shrink PS labels shrink. The labels conform with the bags and packaged product for a smooth finish without the wrinkling sometimes associated with labels applied by hand to the packaging after its been vacuum packed and shrunk.