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Avery Dennison launches new film for ‘no label look’

Avery Dennison has launched a new mid-range self-adhesive Fasson PP60 Top Clear Film to address the growing demand for the ‘no label look’ on bottles and other containers for wine, spirits, beer, home and personal care products.

According to the company, Fasson PP60 Top Clear Film opens up the possibility for current ‘no label look’ users to reduce their label costs.

Avery Dennison Label and Packaging Materials Europe senior product manager for films Joanna Wolska-Kinneging said that Fasson PP60 Top Clear Film has been developed with a price positioning and quality, which will convince more brands to make the switch to the ‘no label look’.

"We expect this will not only help label printers to acquire additional business, but also help brand owners to switch to a more cost-effective label solution," Wolska-Kinneging said.

Fasson PP60 Top Clear film is offered with a choice of adhesive and release liner – Fasson S4000 and a clear film liner, Fasson PET30; or Fasson S692, with BG40 White glassine release liner and its key features include crisp, clean diecutting and robust printability and press stability.