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Avery Dennison introduces new facestocks portfolio for wine bottle labeling

Avery Dennison Label and Packaging Materials has introduced the new Aqua Stick portfolio for applying labels to wine and sparkling wine bottles.

Avery Dennison global wine and spirits segment director Fabien Bourgies said developed in collaboration with wine and sparkling wine brand owners, the portfolio takes account of real-world conditions faced by adhesives and facestocks into consideration.

"With Aqua Stick, we are seeing scrap reductions and faster changeovers, with unique improvements to operational performance for these types of applications," Bourgies said.

Materials in the Aqua Stick portfolio use the company’s Z3338 emulsion adhesive, which has been engineered for variable temperature and humid environments.

The adhesive absorbs any surface moisture present, removing the need to bring bottles up to room temperature, and allows in-line processing at up to 600 bottles per minute, with consistent label positioning.

According to the company, Z3338 has the capability to withstand exposure to an ice bucket or cold box and keep the label firmly in position.

At present, three facestocks including Fasson 60# Uncoated Litho WS, MaxFlex Bright Silver and Sparkling Astiare are available for Europe in the new Aqua Stick range.