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Avery Dennison introduces new brand-enhancing pressure-sensitive labeling solution

US-based Avery Dennison Label and Packaging Materials (LPM) introduced a new brand-enhancing pressure-sensitive labeling solution for meat and dairy packaging applications at Labelexpo 2011.

The patent-pending Avery Dennison Shrink PS is designed to survive the vacuum-shrink process without being wrinkled.
The labels are applied to shrinkable bags off-line or in-line prior to filling and vacuum sealing.

Avery Dennison label and packaging materials food & market segment leader Dan Galovic said it is an exciting innovation that both enhances its brand and provides production-related benefits to customers.

"This is a great example of how Avery Dennison can help customers solve difficult packaging challenges and take advantage of seasonal and short-term marketing opportunities," Galovic said.

Unlike preprinted shrink-bag labeling, the Shrink PS solution offers enhanced labeling flexibility and opportunity to differentiate products at a later stage, said the company.

Avery Dennison is a global manufacturer and distributor of pressure-sensitive adhesive materials (such as self-adhesive labels), office products, and various paper products.