US-based marketing and design agency Atomicdust has designed a new packaging and redone website for St. Louis-based Goshen Coffee.
Goshen bagged Atomicdust account to create designs which reflect the company’s colorful attitude and commitment to java. The ‘Modern Rosie’ look embodied a rebellious, underdog attitude which represents Goshen’s history and smart future, said the company.
Atomicdust creative director Mike Spakowski said Atomicdust has lot of coffee addicts and enthusiasts.
"We were excited to take on the challenge. We wanted Goshen’s new image to be unique to its retail category without being gimmicky," Spakowski said.
According to the company, which is serving whole-bean coffee locally for more than ten years, two packaging variants were used for each of Goshen’s 25 coffee varieties, which feature custom labels.
The image and new design appears on Goshen’s new website, serving as a welcoming, fully functional online store.