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Atlas Produce introduces new packaging, to launch new website

Atlas Produce & Distribution in Bakersfield, CA, US, introduced a new package this fall, which is a 12lb clamshell, for all of the company’s products this fall.

Atlas Produce sales manger Ben Antongiovanni said the website will have lots of recipes and consumer information about handling dates, besides information on the process the dates go through from growing through distribution, according to producenews.com.

The newly introduced 12-ounce clamshell is being used "for all of our products, which are the Medjool dates, the date coconut rolls, the date almond rolls, the California chopped dates, and the pitted Deglet dates," Antongiovonni said.

"The package labeling is designed in such a way that it allows good visibility of the product inside, he explained. Our quality is excellent, and we like to show off our quality in our pack. We don’t want to cover it up with a label,"

The clamshell is said to be environmentally friendly, as it is made with recyclable PET1 plastic.