US-based AriZona Beverages has collaborated with basketball player Shaquille O'Neal to launch new natural cream soda line SODA SHAQ in single-serve 23.5oz can from Rexam.
According to the global packaging company Rexam, the new can designs include the tagline ‘A Big Can for the Big Man’ and feature Shaq’s likeness.
Rexam BCNA president and CEO Rich Grimley said, "As the industry leader in 24oz. ‘big’ can production, we continue to grow our relationship with Arizona Beverages, supporting this brand extension with an ideal packaging choice that delivers superior recycling and environmental benefits as well as filling and distribution economics."
AriZona Beverages, through its continued partnership with Rexam, aims to bring its products to market in another version of its big cans.
SODA SHAQ, which is offered in original vanilla cream, orange cream, blueberry cream and strawberry cream flavors, is currently available at retailers across the US.
Image: AriZona SODA SHAQ in Rexam’s 23.5oz cans