Glass container manufacturer Ardagh Group has produced new bottles for Absolut at the company’s glass plant in Limmared, Sweden.
According to Ardagh, the new Absolut Unique concept from the Swedish Brewer is a limited edition of nearly four million newly designed and individually decorated bottles. Each bottle has a different color coating and pattern as well as its own label number.
Ardagh Group Glass Sweden & Denmark development manager Fredrik Källqvist said the company has developed a computerized valve and control system to automatically and continually change colors and spray patterns on the bottles.
"We also came up with a system to randomly add contrasting "colour splashes" to the bottles during the coating process," Källqvist said.
Ardagh also introduced new functionality on the screen printing machine for randomizing the print start for each printing station in the machine and created a screen and color changing scheme for the screen printing process. To increase variation further, the company established systems to mix the bottles during and in between the process steps.