Amoy has introduced new Amoy Sticky Glazes to make oriental meals at home supported with in-store activation and trade promotions, along with a new packaging design revealed across the whole Amoy range.
Amoy Sticky Glazes allow the consumers to make restaurant-style cuisine in their own kitchen, which are available in three varieties: Peanut Satay, Sweet Soy and Chinese Barbecue.
Amoy marketing manager Helen Tarragano said that their mission is to make inspiring Asian meals easy to create at home.
"We believe our new Amoy Sticky Glazes will bring excitement to weekday meals, creating a tasty restaurant quality meal quickly. We’re pleased to announce this launch in conjunction with our new-look packaging which will help us inspire even more consumers with Oriental cuisine," Tarragano said.
The new look is an attempt to underscore the foodie credentials of the brand, with all products linked directly to recipes on amoy.co.uk.
Designed as an easy cooking method for consumers, it will serve up to four people with an RSP of £1.49 each.