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Alpha Aromatics assists retailers in filling and custom packaging

Fragrance manufacturer Alpha Aromatics has announced its support for retailers by offering a mix of product formulation, technology as well as an in house art and marketing department to assist in filling and custom packaging.

According to the company, retailers focus on creating ‘own brands’ that offer new fragrances with better technology, performance and sustainable packaging.

Alpha Aromatics vice president Roger Howell said more people are selecting private label brands over national brands, which opens up the market to retailers.

"Not only can we help retailers choose the right fragrances for their brands but also provide our in house art and marketing departments to complete the process by providing custom packaging and filling services," Howell added.