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Alliance Rubber introduces new packaging for product selection at retail outlets

US-based Alliance Rubber Company has introduced new packaging, with designing in red, white, and blue colors, in a bid to create more shelf options for product selection at retail outlets like Wal-Mart and Hobby Lobby.

Alliance Rubber president Bonnie Swayze said one of its major retailers told the company that their sales increased by 300% on its File Bands and praised the packing.

"The new smaller packaging options on our Advantage bands will provide less waste and reduce unnecessary spending, and the packs provide a wide array of sizes and colors for color-coding in every office, school, home, and workplace," Swayze said.

The company, along with a rubber band ball made of 2.5-inch bands, is offering size #32 rubber bands (3" x 1/8"), #54 (assorted sizes in red, blue, and yellow), and (assorted sizes in crepe), in a 2oz package, and #64 (3 ½" x ¼") or #117B (7" x 1/8") are also available in a 4oz size.

Alliance Rubber Company, founded in 1923, is now a provider with over 2,100 SKUs (stock-keeping units) of mailing, shipping, office, and packaging products sold through dealers in 28 countries.