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Alcoa, Alcoa Foundation and KAB announce recycling initiative

Alcoa, Alcoa Foundation and Keep America Beautiful (KAB) have jointly announced an investment of $2m in a new national commitment to increase US recycling rates, at the Clinton Global Initiative (CGI) Annual Meeting.

The ‘Action to Accelerate Recycling’ initiative, which includes the design and launch of new global recycling programs, is expected to generate awareness, create incentives and provide recycling access and infrastructure to increase recycling of aluminum, plastic, glass and paper in the US.

According to Alcoa, the programs educate and activate people, incentivize behavior change, augment access to recycling bins, and help parks, housing complexes and universities build infrastructure.

The commitment will involve Americans and increase the current recycling rate by 10% points. About 300 additional tons of recycled content will be generated, resulting in the avoidance of more than 2,850t of greenhouse gas emissions, by increasing the rate to 75%.

Alcoa chairman and CEO Klaus Kleinfeld said for every can that is recycled, energy and money is saved and environmental impact is also reduced, besides creating economic opportunities in US communities.

"Our partnership with Keep America Beautiful is a ‘call to action’ for companies, consumers and community organizations to make recycling a priority. Together with our industry partners, we set and can achieve an ambitious yet achievable 75 percent aluminum can recycling rate by 2015 in the U.S," Kleinfeld added.