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Albea unveils Reveal for luxury cosmetics packaging

Albea, a cosmetics packaging firm based in France, has introduced a packaging system for luxury brands.

According to the firm, the packaging can be viewed with Reveal compact from outside for desired choice of colors, by virtue of a transparent cover.

The compact packaging can be customized and the easy-to-open feature is patented, the firm said.

Consumers can also use a sizable brush with natural or synthetic bristles that fits beside the portion cup or by using a larger mirror, while the typical cover does not include a mirror or an applicator.

Reveal is customizable to other needs like eyes and foundation, and is available in a blush form.