The Australian Food and Grocery Council (AFGC) has collaborated with not-for-profit barcode standards body, GS1 Australia to introduce the new smartphone app, GS1 GoScan, which will allow extended labelling of products through barcode scanning by consumers.
GoScan is initially available for iPhone and has the capacity to list accurately a large amount of ‘real time’ product data to consumers.
The data includes ingredients, nutritional content, RDI information, dietary statuses such as Kosher/Halal/Organic, country of origin information, the presence of allergens and other health-related issues, and product descriptions and images.
AFGC chief executive Kate Carnell said the new bar code scanning technology development is aimed at delivering a global food safety culture and providing more product information for consumers.
GS1 Australia CEO Maria Palazzolo said the recent Blewett Labelling Review report identified an increasing demand for labels to contain more information.
"Label space is highly contested with competing pressures from consumers and food suppliers. The battle for label space has intensified," Palazzolo said.
GS1 GoScan leverages the Global Data Synchronisation Network datapool, GS1net, to enable brand owners to collect, validate and publish product information and delivers trusted data from manufacturers to consumers.