Italy-based Acqua Minerale San Benedetto has adopted the light 33cl aluminum sleek can from Ball for the launch of its products including Thè San Benedetto lemon, peach and green tea flavored ready-to-drink tea (RTDT), Tonica and Lemon Schweppes on the Italian market.
According to the European beverage can manufacturer Ball, the can has slim form, is 5% lighter than the usual 33cl can and broadens the beverage’s packaging portfolio of normal cans.
San Benedetto aims to reach a trend-conscious public by selecting the lightweight beverage container with its slim diameter of only 58mm. The can has a slender format that represents health, youth and freshness and is employed with high definition printing.
Ball Packaging Europe sales manager Myriam Galmés said the company expects several energy drink and tea producers will enter the market in Germany and the Netherlands with the Alu Sleek Can soon.
"I am happy that we can support San Benedetto with our Alu Sleek Can in expanding their tea market," Galmés added.
Aluminum cans are absolutely light-proof and oxygen-tight and provide ideal protection for the content. They are also completely and infinitely recyclable.
According to the latest figures released by the Beverage Can Makers Europe (BCME), beverage cans sales in Europe rose by 5.2% to 54.1 billion in 2010 compared to 2009, with two billion sold in Italy.