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Accolade Wines announces label makeover for wine brand

Global wine company Accolade Wines has announced a label makeover for its XYZin brand. The label composition shows the brand name in bold red letters.

According to the company, the XYZin label makes its debut with the 2011 vintage, and is available in stores across the US.

The sleek and simple packaging elevates XYZin’s position as a quality wine and the new bottles are streamlined for better visual impact.

Accolade Wines senior marketing manager Laurel Rowan said the bold, shelf-popping colors and cool black bottle packaging for its XYZin has a modern look.

"And the specific ‘old vine’ messaging underscores the heritage of our quality vineyard sourcing," Rowan said.