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Trade events strong as ever when attracting business

After attending the recent Emballage show in Paris, there were a number of key trends that emerged throughout the event. Despite the invevitable peaks and lulls in floor activity that accompany any show that runs across multiple days, what was clear from those exhibiting was their commitment to the industry and the audience the show attracts.

Some manufacturers I spoke with were happy to admit that they had nothing particularly “new” to demonstrate but equally, that was never their intention. “What is important is that we are present, our name is there for all to see and we are available to talk with customers both old and new,” said one exhibitor. While some manufacturers adopted a modest approach to the event, focusing more on applications, other firms such as inkjet press manufacturer MGI and packaging giant DS Smith had clearly marked Emballage down as a key date in their events diary for 2012.

MGI, which was a debutant at the show, said the event had enabled the business to showcase its technology, including the new Jetvarnish 3D spot UV coater, to a new audience. “What’s interesting for us is the type of customer we’re engaging with here. They are new to us and in many cases, they would not have been familiar with what we represent, so that has been incredibly positive,” said Kevin Abergel, director of marketing at MGI. And ultimately, that ability to engage with the consumer is still the key USP of events such as Emballage.

By now, you will probably have noticed that Felicity Murray’s name isn’t featured on this comment piece. With Felicity moving to pastures new, I have been given the opportunity to take on the position of Editor at Converting Today.

Having spent several years writing for the highly respected commercial print title PrintWeek in the UK, there has of course been a crossover with some elements of the converting sector. However, I anticipate there are also a number of pointers for me to take on board. In the coming weeks and months, I look forward to speaking with, and meeting the people that make this fantastic industry tick.

To get in touch, please e-mail at tim.sheahan@globaltrademedia.com, or call +44 (0) 207 936 6881. Until then have an enjoyable end to 2012 and see you next year!

Tim Sheahan,

Editor


Tim Sheahan