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Time to market is the new buzz

Customer responsive converters are increasingly realising the importance of being able to offer ever shorter run lengths coupled with short delivery times, if not actually print almost on demand. It is hardly surprising then that many are considering digital or hybrid press output.

Although flexo is still growing at a comfortable five per cent annually, there is no room for complacency. As Des King, writing in this issue suggests, investment in a digital press might be just what’s needed for flexo converters to realise their true potential and to put value back into the packaging supply chain.

“Flexo users are highly receptive to new ideas,” says the new flexo 2005 event manager, Michelle Corbyn. With this in mind the organizer has made the innovative move of introducing flexoplus – It’s Time to Market @ flexo 2005 (T2M). For the first time, the show will present the digital outputting engines alongside digital prepress and the best of flexo.

T2M @ flexo will include a solutions advisory centre, which will provide technical assessment and consultation as well as industry expert led debates and case histories.

I am thrilled to be able to announce Converting Today’s exclusive media alignment with the project. As recently appointed official media partner of flexoplus we will be tasked with promoting the T2M Challenge, to find the best case studies of time sensitive applications, as well as chairing events in the centre. More detailed news will be covered next month.

Flexo should be buzzing with new technology and not just flexo. It is exciting to be part of it.