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Packaging Innovation, Eco-friendly – and You

CASE STUDIES
By Rexam Personal Care Division

"OK," you ask, "What does all this have to do with me?"

Plenty. "Eco-friendly" has become an emotion – not just a word. Yet, in our profession, the world of personal care product packaging solutions, "Innovation" and "Ecofriendly" are two words that fit together snugly. Through "innovation" we both Take care of business and Take care of nature – they should never be mutually exclusive. Don’t forget: a critical area of "innovation" is finding new ways to reduce energy usage.

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