The personal-care industry is gearing up for the eagerly anticipated 2018 Aerosol & Dispensing Forum and Packaging of Perfume, Cosmetics & Design (ADF&PCD) conference, which will take place at the Paris Expo Porte de Versailles on 31 January and 1 February. With more than 480 exhibitors – including 144 newcomers – and 6,000 visitors coming from more than 70 countries, as well as two award ceremonies, more than 70 speakers and previews of innovations, ADF&PCD Paris 2018 is set to be the biggest event yet. Packaging Today takes a look at where to go and what to see.
Emma Appert, marketing leader for the Aerosol & Dispensing Forum and Packaging of Perfume, Cosmetics & Design (ADF&PCD) conference, says, “ADF&PCD is a unique opportunity – which is taking place in the heart of Paris – to meet a range of highly professional suppliers from around the world, in order to source new partners, develop a professional network, discover the latest innovations and new trends, and to talk with players from the market.”
Returning favourites include the awards ceremonies for ADF&PCD, which will be judged by leading figures. The organisers have also decided to strengthen the event’s educational programme.
A true meeting point for professionals
The conference is a unique opportunity to meet a range of globally spread and skilled suppliers that could help to expand a business or act as a source to find out new information from opinion leaders in the market.
It is also a genuine springboard for numerous innovations that are launched in the packaging market for the aerosol and dispensing/spray systems industry, which will be highlighted at the two ADF&PCD awards ceremonies. For 2018, the categories and jury have been enhanced thanks to the addition of experts from leading brands and media, who will single out the most groundbreaking innovations.
New members of the PCD jury include Philippe Briand, packaging development and launch coordination director at Clarins.
Market leading and defined insight
Following numerous exchanges with buyers, brand-owners, and suppliers to the packaging and aerosols industry over the past few months, the event’s organisers are going to provide even richer content that better matches visitor requirements and expectations. There will be presentations on future trends, technical case studies, legislative updates, examples of successes and failures, and solutions that overcome challenges facing the industry. Some of the key themes will cover innovation in packaging, design and development, technology transfer, digital opportunities and sustainable or responsible manufacturing practices.
New for 2018
In addition to the regular conference programme and awards, there will also be new areas launched that will give attendees a more rounded experience. The Pentawards is going to be an exclusive area in the exhibition for presentations made by award winners of the event’s prestigious competition, which is exclusively dedicated to all forms of packaging design.
Another new feature, The Accelerator Zone, is a platform that focuses on start-ups that wish to meet, exchange and present innovations that will revolutionise packaging of the future. Visitors will also want to see the The Innovation and Technology Theatre – an interactive conference area that is open to visitors at the heart of the exhibition area; here, guests can preview the latest innovations, new products or recent launches from a variety of suppliers. In this space, the companies will present or take their audience through a short interactive presentation.
Attendees can get a sponsor to finance their packaging thanks to Tubads and PUMPART SYSTEM at stand C14. Cosmetic brands are able to reduce their costs by sharing communication space inside of packaging. Sponsors will pay for packaging that will display its printed message inside a packet’s tube. This message will not be visible from the outside at the time of the purchase, or during the first few uses of the product, but consumers will be able to see the message once a third of the cream has been used.
ISIMAT, which was founded in 1995 in Ellwangen, Germany, has recently merged with KURZ, a world-leading company that specialises in manufacturing hot stamping films. ISIMAT excels in the design of screen printing machines for three-dimensional articles, and will be at stand J39. The company’s products print with high precision and repeatability, and its machines retain their printing accuracy throughout their long life – even with intensive use. This has earned ISIMAT the enviable reputation of being a well-known supplier of high-quality screen printing machines.
In another industry development, Spectra Packaging provided new bottles for actor Richard E Grant’s Jack Body Wash range. The recently launched products use the popular 500ml flat-based Boston round design in PET. Spectra’s huge selection of Boston round designs is also available in high-density polyethylene. The company’s bottles allow capacities of 50–500ml, and include standard, tall and flat-based Boston shapes, with differing neck variants that offer increased flexibility. Check the company out at stand N41.
Mill-luxe, experts in customised decorative labels for prestigious products and packaging, will unveil innovative stainless steel and aluminium LEDembedded labels during the PCD exhibition at stand D08. For the first time, these labels will work without any power supply, as they are extremely thin – coming in at under 1mm. The company’s new and waterproof product is designed to light bottles of Champagne and other alcoholic beverages. Given their aesthetic qualities, these labels have clearly been designed for the needs of exceptional products and packaging.
Essel Propack’s R&D division has been instrumental in developing a tube structure that provides glass-like clarity, with added UV shield properties between 175–400nm. This tube protects the contents of packaging against rancidity and colour fading. Its elegant looking and high-clarity tubes enable filled products to shine through with their natural colour and textures, thus attracting customer attention. Go to stand C37 to see the Clarion tubes, which can be printed with high-definition and innovative graphics that also incorporate sensory elements.
Celebrating 2018’s achievers
AEROBAL, the international organisation that represents the manufacturers of aluminium aerosol containers, will present the winners of 2018’s awards at stand V09. Its member companies account for approximiately 70% of all aluminium aerosol cans that are produced globally. The panel of experts will also comprise journalists from well-known international packaging and can magazines.
The She is a Clubber aluminium can from Turkish producer Aryum received the most votes for the category concerning existing products in the the market, standing out for an intelligent concept that counters product piracy. Hunca Cosmetics, the She brand owner, is well known and held in high esteem across Turkey and the Middle East. It is certainly no surprise that cases of the company’s products have been counterfeited increasingly in the Middle East and northern Africa. This is why Aryum suggested that its client should make its cans counterfeiting-proof by using a shaping technique that is oriented towards the printed image.
German manufacturer Tubex won the prototype category for is PURITY can, which is a true innovation for the industry. With this product, Tubex has developed the first aluminium aerosol can that does not require the lacquering that others have needed inside and out for shaping – even for non-critical contents. The manufacturing process has been altered, making it possible to forego lacquering altogether. According to the manufacturer, some of the can’s more mechanical properties can be optimised simultaneously, including the ability to get higher-burst pressure. PURITY represents a revolutionary concept: no internal or external lacquering for improved cost-effectiveness, shorter production processes, lower investments in machinery, and a reduced ecological footprint due to less energy consumption and lower CO2 emissions, as well as better mechanical product standards.
Better with less
At stand K20, attendees are welcome to partake in the Better with Less Design challenge, which is an open idea competition. The event’s organisers aim to find new solutions that will enhance frequently used consumer packages, in order to deliver a better experience and reduce environmental impact.
How should consumers wrap takeaway lunches? Is there an alternative to the oversized boxes that come with online shopping? Can cosmetics and wellness products be ecologically packaged, while still providing the necessary safety and durability required for consumers? These questions will hopefully be answered with many more, illustrating that packaging is a necessity, and part of the way consumers interact with brands and their products.
View the latest in digital printing developments
In addition to all the other great attractions, guests will also be able to see the technology that is Hinterkopf’s D240 digital printing machine, which will be displayed at stand V16. This machine enables packaging companies to respond swiftly and flexibly to changing market demands. With the networking of multiple machines, companies can produce very large quantities of consistent high-quality packaging. The machine caters to extremely small orders and individually designed packaging that can be manufactured cost-efficiently with its use.