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Luxury by the Mediterranean

Some 400 exhibitors will present their latest products and innovations at Luxe Pack Monaco 2014, the premier show for creative packaging, in the Grimaldi Forum during 27-29 October.

For its 27th edition, Luxe Pack Monaco will bring together companies and individuals who are leaders in their particular fields of expertise, to present their innovation, inspiration, and creativity in packaging for beauty products, fine wines, spirits, foodstuffs, jewellery, tobacco, writing materials, and other luxury goods. The show continues to expand and is inaugurating a new hall (Hall Gênois) dedicated to formulation and full service for perfumery-cosmetics: Luxe Formulation. The array of exhibitors will be combined with an extensive programme of round tables, lectures and practical workshops to give visitors a fully rounded perspective of all aspects of the luxury packaging sector.

Exhibiting on stand RD8/RE5 is specialist in stoppers, caps and lipstick cases Axilone, which has created two new styles of packaging for Givenchy: a miniature version of the Le Rouge lipstick, and the bottle stopper for the fashion house’s latest range of perfumes, L’Atelier Givenchy. The L’Atelier Givenchy packaging features the stopper of the perfume bottle in the shape of a bobbin complete with cotton thread. Givenchy launched its Le Rouge fashion range of lipsticks, complete with leather case, in 2013. Although the mini version is given as a free sample, it still has to be of the same high standard and quality. Givenchy asked Axilone to create a premium packaging, not just a simple sample. The mini has a standard lipstick mechanism the same as its larger version; the packaging and finishing is also of the same standard. The end result is "a high quality fashion object". Made in ABS with a semi-matt varnish finish, the base and cap have undergone a number of hot stamping highlights: one along the cap for the brand name, and two others on the top of the cap for the brand logo.

Baralan has introduced Eleonora, a new range of bottles for nail polish. "Modern and elegant" with a rectangular shape, the bottles are available in three capacities: 10, 12 and 17ml. The 10ml size belongs to the Superweight category, giving this design a prestigious look created by the thick glass distribution at the bottom. The new range is completed by the Lena rectangular overcap, designed to complete an harmonious and exclusive look. As with all Baralan packaging, the Eleonora and Lena products can be personalised through the use of different decoration techniques. Stand AB14.

Bulgari Parfums celebrated its 130th anniversary this year by launching Le Gemme, a new fragrance collection in a highly limited distribution. The brand entrusted Cosfibel Premium (stand RB13) with the development of its coffrets that reflect the jeweller and perfumer’s excellence and expertise. In terms of design and finishing, the coffrets have borrowed on prestigious jewellery codes beginning with their generous and opulent volume, and the way in which the contents are presented, "like rare precious stones". Inside, the bottle is luxuriously protected in a velvet-effect wedge. In keeping with premium jewellery coffrets, a discrete inner pocket contains a leaflet explaining the ‘gem road’ to the consumer. To decorate the coffrets, Bulgari chose "a noble fabric made in Europe". Of particular note are "the perfection of the angles and the immaculate black colour" (obtained by using black glue), the base and inside edge of the coffret covered in a golden film, as well as the hot stamped printing. The Le Gemme collection is available in coffrets of 6, 30 and 100ml.

The Edelmann Group (stand DF2/DG1) has created "a universal sustainability packaging concept of the highest quality" for the dm brand’s alverde Naturaturkosmetik series of pure, natural cosmetics, free of synthetic fragrances, dyes and preservatives. All the elements for the packaging were, therefore, also selected based on the best possible ecological values. The folding cartons for the alverde cosmetic products are made from 80% recycled material. The printing inks also fulfil the ecology criterion: the packaging is printed using oil-free, biodegradable offset inks, and only renewable plant-based materials are used to produce the inks. The concept is rounded off by the use of green energy to produce the printing inks. This has resulted in a 76% reduction in CO2 emissions. Edelmann received the German Packaging Award 2013 in the Sales packaging – Cosmetics & Hygiene category for this comprehensive, environmentally friendly packaging concept.

Integrated Aluminium Components IAC will be showcasing its latest anodised aluminium packaging products. One of Europe’s leading manufacturers of pressed and anodised aluminium components, the company’s specialist manufacturing capabilities can be employed to solve specific luxury packaging issues. Samples of "perfectly produced" anodised aluminium packaging components will be displayed on stand AB5.

On stand DB11, manufacturer of decorative and functional coatings Leonhard Kurz will present a number of high quality finished products produced by digital printing. Kurz has developed a Digital Metal process that can be used to apply a high gloss true metal coating to print products. The products are first preprinted with toner, then a metallic layer is applied in a finishing machine called the DM Liner. Then, the metallic layer can be overprinted with arbitrary colour hues by digital or offset printing to create a wide variety of bold metallic tones. Alternatively, a holographic design could be applied in the final step. Since the preprinting step is digitally controlled, it is possible to integrate personalised content, serial numbers or custom design elements into the print output. Digital Metal therefore offers an economical means of achieving individualised metallic effects while performing print finishing – even for one-off printing.

Sensitive to the importance of the sensual in packaging design, Luxe Pack Monaco, in partnership with Myrissi is to offer show visitors "an unparalleled multi-sensory experience". In the act of purchase, all the senses of the consumer are called upon, thereby contributing to the construction of the image of the packaged product., says Myrissi, an innovative start-up company with its grounding in research. In the Hall Atrium at Luxe Pack Monaco, it will offer show visitors the opportunity to experience these interactions and discover its technology of coloured representation for odours and fragrances. The company’s innovative approach is said to represent "a genuine revolution in packaging development, objectifying the choice of colours for your packaging, controlling their power of suggestion, and beyond, their olfactory characteristics fitting your product for the targeted market".

At PCD 2014, in February, PRP launched new standard products: the Adflex 30ml bottle tube with cannula and caps in PE and PP, and the Aballao 150ml spherical bottle in PET, said to be ideal for shower gel and shampoo products. These two new ranges will be completed during 2014. Exhibiting at Luxe Pack Monaco on stand RC2, the company will also feature innovations in liquid metallisation and airless technology.

Seidel (stand DG14) will be highlighting some of its most recent products, including new designs for brands such as Dolce & Gabbana. For the new men’s fragrance The One, Seidel produced a rectangular metal cap in two different sizes and versions (splash and spray). The aluminum cap features exact square edges as well as a dark brown anodised and brushed surface that resembles precious wood — "matching the brand’s luxurious perception perfectly". Seidel also continues to develop its own line of expertly crafted designs. For example, a series of complete aluminum crème jars, available in three different sizes (15, 30 and 50ml) and various anodic oxidised colours, as well as a collection of different lipstick designs will be highlighted at the show.

Show features

In addition to the many exhibits, Luxe Pack Monaco 2014 offers a supporting programme that includes Luxe Pack Essentials, a "trend guide" to be prepared by design and market specialists who will be treading the aisles throughout the three days of the event. Offered free of charge to all visitors, the Essentials guide will aim to put "exclusive new light" on the underlying trends in the world of creative packaging.
Another show feature will be Luxe Formulation, a new space creating an exclusive platform for professionals in the businesses of standard or customised formulation, packaging, filling, full service, private label brands and all associated services.
In addition, the Luxe Pack Forum presentation will unveil exhibitors’ innovative solutions, allowing all participants to get a complete and global view of the latest packaging developments. Dedicated showcases will present exhibitors’ new products and innovative solutions in materials and techniques.

Conferences and round tables

Monday 27 October
10:30 am – 12.00pm – Smart packaging
2:00 pm – 2:45 pm – Because luxury is above all a thing of the senses
3:00pm – 4:00pm – Luxury is all about sensation. We are simply designing experience
4:15 pm – 5:45 pm – Responsible purchasing: what are the specifics for the luxury sector and what benefits can be expected?
5.45pm: The 2014 Luxe Pack in green Award Ceremony

Tuesday 28 October
9:30 am – 10:45 am – Luxury culture in China: Keys and prospects
11:00 am – 12:45 pm – Putting a face to products – the interaction between creation and branding
2:00 pm – 2:45 pm – For packaging creativity that is in line with the brand DNA: the emblematic example of Cartier
3:00pm – 3:45 pm – Outlook for global luxury goods and packaging industry worldwide (2009-2019)
4:00pm – 5:30 pm – 3D print for the packaging industry: Assets and stakes

Wednesday 29 October
10.00am – 11.00am: Luxe Pack trends observer
11:15 am – 12:30 pm: A new sensory dimension for packaging
2:00pm- 2:45pm – Luxury consumption modes worldwide: the impact of religions
3:00pm – 3:45pm – Digitalising luxury packaging