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Zoll Medical, VMS sign contract for media monitoring

Zoll Medical, a provider of automatic external defibrillators (AEDs) and other medical devices, has signed a long-term contract with VMS, a provider in integrated media intelligence solutions, to use VMS' media monitoring and analytics services.

VMS’ media monitoring and analytics service provides customers with reports from all 210 of the nation’s broadcast markets, top 50 radio markets, print, Internet, social media including Twitter and Facebook and web print, allowing customers to enjoy the level of detail they need, from simple text transcripts to real-time QuickView videos of broadcast excerpts.

VMS president David Stephens said Zoll Medical‘s innovations are truly life-or-death products, and we appreciate the importance they place on getting accurate and proper information about them to market.

"We’re pleased to be able to provide them valuable media monitoring in real-time, so they can quickly measure and respond to any information that’s put out about their impressive product line."

Zoll Medical produces and sells medical products including LifeVest, the wearable automatic defibrillator; AutoPulse, a non-invasive cardiac support pump, and ALS defibrillators for use in both hospitals and by public safety and military personnel.