Compelo Medical Devices - Latest industry news and analysis is using cookies

We use them to give you the best experience. If you continue using our website, we'll assume that you are happy to receive all cookies on this website.

ContinueLearn More
Close
Dismiss

Yahoo ups the ante against Google with mobile search revamp

The changes have already gone into effect in the US.

Yahoo has made some changes to its mobile search experience, which look similar to Google, as it looks to up its ante in the search domain.

The company will now show assembled search results instead of giving various links, particularly when a user in on the move and is searching for a specific location.

Yahoo said users going out to dinner can get directions to the restaurant, check out reviews, and make reservations without searching further.

The search results will show the images, videos, news and other additional data associated to the search, on top.

The changes have already gone into effect in the US in browsers like Safari and Chrome.

Yahoo vice president of product management Andrew Poon said: "We know when you’re on the go, you’re often searching for a specific piece of information. So rather than delivering endless links for you to sift through on a small screen, we beautifully assemble the most relevant information in a way that allows you to take action right away."

Research firm eMarketer reported that mobile accounted for half of Yahoo’s search traffic in North America in the last quarter of 2014, an increase of 32% for the same period in 2013.