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Novo Nordisk, CWD partner to help families manage diabetes

Novo Nordisk has entered into a collaboration with Children with Diabetes (CWD) to develop and distribute 'starter kit' to newly diagnosed children with type 1 diabetes.

The type 1 diabetes ‘starter kit’ features helpful tools, including a diabetes 101 booklet, savings offers and patient support videos.

The real-time feedback received directly from CWD members is the content for the ‘starter kit.’

Novo Nordisk and CWD are producing 7,000 kits, which patients can order via a business reply card at their doctor’s office.

Children with Diabetes founder Jeff Hitchcock said they are delighted to partner with Novo Nordisk and develop this resource which will provide information directly to families living with type 1 diabetes.

Novo Nordisk NovoLog Marketing VP George McAvoy said as long-time partners of Children with Diabetes, Novo Nordisk is very proud to collaborate on another significant endeavor.

NovoLog is a man-made insulin that is used to control high blood sugar in adults and children with diabetes mellitus.