Medline Industries, a privately held manufacturer and distributor of healthcare supplies, has launched a new hospital-quality orthopedic soft goods line marketed under the well-known Curad brand.
Medline is introducing the Curad Performance Series products are designed to help avoid injury in active individuals involved in sports or physically demanding occupations, including knee, wrist, ankle and elbow supports, and back supports for safe lifting.
The line, to be sold through healthcare medical equipment dealers and retail stores, includes products to help patients recovering from orthopedic surgeries, injuries and accidents, such as wrist splints, thumb braces, back supports, hernia belts, arm slings, cast and bandage protectors, and more.
Medline Durable Medical Equipment division president Pete Furlong said injury support and prevention is a growth area and we’re excited to enter this market with our new orthopedic line that reflects Curad’s name as a provider of high quality healthcare products.
Medline’s dealer marketing program includes brand-building tools such as point-of-sale custom planogram displays, product guides to help the physician or dealer reference the appropriate product for a patient’s condition, patient education brochures, prescription pads and a tape measure.