GE Healthcare announced that it will be the official medical imaging provider of the 2015 Reebok CrossFit Games, an annual fitness competition created and operated by CrossFit, where elite athletes compete for the title of Fittest on Earth and a piece of a US $2m purse.
The CrossFit Games, now in their ninth year, will be held July 22-26 at The StubHub Center in Carson, CA and broadcast on the ESPN network.
The event finals are the culmination of a competitive season that began with more than 272,000 athletes and has been whittled down to the top forty men and women individuals and teams.
The workouts at the Finals change every year, and the details are often not announced until right before each event. Because of this, and consistent with CrossFit’s fitness standards, athletes need to be prepared for the unknown and unknowable.
GE Healthcare is proud to make the OEC Brivo Plus C-Arm available should they need it. "We are happy to back these athletes by giving them the added security of knowing they’ll have access to our advanced medical imaging technology," said Gustavo Perez-Fernandez, president & CEO, Surgery, GE Healthcare. "With some of our medical technology readily available to trained clinicians on-site, participants will be in good hands."
During the event Finals, athletes compete in grueling tests that challenge their physical capacity across ten general physical skills, including cardiovascular/respiratory endurance, stamina, agility, coordination, speed, power and strength.
Making world-class medical imaging technology accessible to the athletes for the first time during the competition adds to the elite nature of the event. "CrossFit Games athletes compete at a high intensity, and we take their care seriously at our events" said Steve Weiss, Corporate Development for CrossFit, Inc.
"We are proud to have GE Healthcare on board to help raise the bar for supporting these athletes during their quest to be crowned the Fittest on Earth."
GE Healthcare provides transformational medical technologies and services to meet the demand for increased access, enhanced quality and more affordable healthcare around the world.