Crowds stress holiday shoppers in-stores

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Across age groups and genders, expect more shoppers to buy in-store this holiday season. That, according to new data out from Natural Insight, whose researchers found more than three-quarters of men, women, Millennials and Gen Xers plan to buy holiday gifts online this year.

“The survey results highlight the significance of providing an exceptional in-store experience to drive foot traffic and sales this holiday shopping season,” said Stefan Midford, CEO and president of Natural Insight. “Today’s consumers exist in a world that moves at an unparalleled pace and retailers need to embrace changing consumer needs and be prepared for early holiday shoppers to remain competitive.”

Some interesting findings from the report include:

â–ª 47% say they’ll shop before December 1 this year, up 10% YoY
â–ª 20% of those shopping in November will hit Black Friday sales
â–ª 46% of men plan to complete holiday shopping before December 1

Just over half of shoppers say they’ll spend less than $250 on holiday gifts this year.

Full survey details can be accessed here.

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ABOUT THE AUTHOR

Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
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Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.