Biolase Technology, a dental laser company, has signed a license agreement with The Procter & Gamble company (P&G) to launch light-based oral care devices to dental professionals.
Biolase Technology said that the negotiations were concluded with the signing of the agreement at P&G headquarters in Cincinnati. Biolase currently plans to market the new products to professionals through its primary distribution partner Henry Schein and its other distribution partners around the world.
David Mulder, chief executive officer of Biolase, said: “The agreement on implementing a product launch is an important milestone in our partnership with Procter & Gamble, a proven, global leader in the development, sales and marketing of professional and consumer products.
“We believe this product will further extend our brand nationally and globally and will bring us closer to consumers through the professional market. We have a long-term strategy of making the benefits of all our products, particularly the Waterlase, well known to consumers.”