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Accuray Announces Regionalized Management Strategy For Americas

Accuray Incorporated (Accuray), a company engaged in the field of radiosurgery, announced plans to establish an America’s region thereby establishing regionalized management and operational oversight worldwide across the entire company. The newly established Americas region will include the US, Canada and Latin America.

Michael Brandt, who previously served as the General Manager of Accuray Europe, will assume the role of general manager of the Americas. Jim English, who has been in the sales organization at Accuray since March 2004, will be promoted to vice president and will be responsible for all North America sales.

The formation of this new Americas region, along with the already established regions of Europe, Asia and Japan, gives each region control of revenue and profitability and responsibility for establishing a full range of dedicated services, including sales, marketing and operations, to meet their regional customers’ needs. The regions will focus on driving sales and revenue, building market share, and managing the local support functions, while Accuray will remain focused on global strategy, governance and reporting, and building the necessary platforms to enable efficient and effective operations across the regions.

“Creating teams with a regional focus encourages cooperation between functional groups and enables us to be responsive to local market conditions,” said Euan S. Thomson, Ph.D., president and chief executive officer of Accuray Incorporated. “We have seen the benefits of this approach in our international markets and believe it can accelerate our growth in the Americas.”