This global brand is loved by children in all walks of life, but the Lego net worth shows that success and influence isn’t only about fun and games.
Many adults around the world remember playing with Lego blocks as children.
Through the colourful building blocks, we could construct worlds that we’d previously only seen in our minds.
Regardless of whether you were interested in fantasy worlds or dinosaurs, Lego provided pieces that let you build to glory.
Kids share and delight in this experience today, as Lego fosters childhood creativity.
As such, the Dutch and globally-loved company, describes its corporate aims as such:
“It is the LEGO® philosophy that ‘good quality play’ enriches a child’s life – and lays the foundation for later adult life. We believe that play is a key element in children’s growth and development and stimulates the imagination and the emergence of ideas and creative expression.
“All LEGO products are based on this underlying philosophy of learning and development through play.”
Thus, the toy manufacturer truly understands the idea of, “work hard, play hard”.
Lego net worth: “Only the best is good enough”
Furthermore, it drives its ethos through a history of quality products that positively impact its diminutive demographic.
Although Lego is now a worldwide conglomerate, it still has a local feel.
In fact, the founder’s family still owns the firm.
Ole Kirk Kristiansen created the Lego Group in 1932. Part of an enduring tradition that is ongoing today, Kjeld Kirk Kristiansen inherited the company from his own father. Additionally, Ole is his grandfather.
From such a simple premise of a toy brick, exists an 85 year old legacy that influences contemporary children.
Launched in its current form in 1958, the brick has won “Toy of the Century” two times.
Thus, with playful foundation of world building that now features in films, the Lego net worth stands at $7.9bn (£6.14bn).
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