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Zurich launches bespoke general insurance broker program

Insurance-focused financial services provider Zurich has launched a broker alliance program, a new market offering that, according to the company, recognizes the full potential of brokers' general insurance portfolios.

Zurich has been reviewing how it will work with regional brokers to create sustainable value and, as a result, has developed a program that recognizes how individual brokers see their business developing, whether this is through growth, market penetration or retention.

Zurich has hailed its broker alliance program as a bespoke and modular approach to working with brokers. It said that each value proposition is based on four key elements – financial, service, access and support – in order to bring differentiated modules to each broker based on their individual needs.

According to Zurich, members of the program will have a single account executive who will help manage their full general insurance account and help develop their business plans across the commercial and personal lines sectors.

The program also enhances broker access to the service and underwriting expertise appropriate to the type of business they are placing, and offers a solution to those brokers who specialize in certain markets

David Smith, managing director of the program, commented: We have listened and responded to the consistent and primary needs of the broker market: ‘give us a single contact point to make it easy for us to understand your business, enhance direct access to expert underwriters and service, and treat us as one business across commercial and personal lines’. We’ll be working hard in 2007 to deliver these three fundamentals so we can grow our businesses together.