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Zurich Canada Appoints Senior Vice President For Distribution, Marketing and Communications

Mr. Fellows will be responsible for driving Canada’s distribution strategy and accelerating the progress of the Canada Top 50 Broker Program

Zurich Canada has appointed Bob Fellows as senior vice president, distribution, marketing and communications for Zurich’s business in Canada.

In his distribution role, Mr. Fellows will be responsible for driving Canada’s distribution strategy and in particular for accelerating the progress of the Canada Top 50 Broker Program. In his marketing role, Fellows will be accountable for continuing to build on Zurich’s HelpPoint brand positioning in the Canadian market and for supporting the development of compelling customer value propositions in all of Zurich’s target segments.

Alister Campbell, CEO for Zurich in Canada, said: “We are truly excited to have Bob join our team. His 30 years of experience in the Canadian insurance industry and strong relationships with key members of the Canadian broker community make him an ideal candidate for this role. Zurich is making great progress in the Canadian marketplace – in Construction, Manufacturing, Real Estate, Environmental, Long-haul Trucking and Specialty Lines – the list goes on. We look forward to working with Bob to ensure that all of Canada’s top Commercial lines brokers understand the full range of Zurich’s solutions for their customers and are offering them across all of Zurich’s target segments.”

Mr. Fellows joins Zurich after eight years with St. Paul Fire and Marine (Travelers Canada) where he served as president and chief agent. He also held various leadership positions with Royal & Sun Alliance, Allendale Insurance and Arkwright Insurance.