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ZEBN, AIA to cooperate in employee benefits market of Asia

Zurich Employee Benefits Network (ZEBN), a business unit of Zurich Financial services, and AIA, have agreed to work together in the Asian employee benefits market.

The cooperation between ZEBN and AIA is expected to benefit multinational companies with operations across the Asia and improve their access to the employee benefit programs.

ZEBN and AIA will cooperate in 15 geographies to develop group insurance solutions for multinational companies through the creation, marketing and delivery of employee benefit programs.

The cooperation will allow AIA to further enhance its services to multinational companies in the region with additional access to the well-established ZEBN.

ZEBN head Theo Lutgendorff said Asia is a growth market for many US and European multinational companies and ZEBN’s cooperation with AIA, a pan-Asian insurer, enables the company to best service the needs of multinational companies and to improve its value proposition in the region for this specific customer group. The cooperation also underscores the growth strategy of Zurich Corporate Life & Pensions.

"As AIA has historically been the provider of choice for many US multinationals, these companies can now benefit from the value which the cooperation between ZEBN and AIA may bring to them," Lutgendorff said.